Why Animation Video?
Animation Keeps Viewer’s Attention
Internet users have short attention spans and will only spend this much time on a video or an article. Animation evokes emotions that resonate with the viewers. It sparks conversations and makes your audience want to follow the story.
Besides, nowadays people are used to intrusive marketing ads. Often they just see through all the white noise the ads create. Animation, however, is less known to be a marketing instrument. So people are more likely to pay attention to animated video than to traditional ads.
A fine example is Google Doodles. These cute animations just make us want to click on them.
Animation Simplifies Complex Topics
Animated video brings concepts to life that text or live videos can’t. Think about it: you can make your characters talk all you want, fly, or travel in time. With the help of animation, you can show how mechanisms and processes work.
A great example of using animation for explanation is TED-Ed. If you are not signed up to their YouTube channel yet, it’s just about time. It has over 3 million subscribers and is one of the most popular educational channels on YouTube. Most videos created by the team use animation. It simplifies otherwise difficult topics like how the food you eat affects your brain or the physics of the “hardest move” in ballet.
Animation Brings Back Memories
Most of us associate cartoons with good times of our childhood. Animation can make us nostalgic which is one the most powerful emotion. According to studies, nostalgia has the power to filter out all the negative emotions and fight depression. For more reasons why to use nostalgia in marketing, check out this slidedeck by Search Engine Journal.
Animation is Fun
People love being entertained, even if they talk business or get educated. The more entertaining your video on YouTube, Facebook, and other social media channels, the more people will share it. Animation adds 10 points to the entertainment factor.
Animation Fits for Just About Anything
Animation works fine for any marketing need: product explainer videos, infographics, and release announcements. Marketers from prominent companies recognize the trend.